There are no secrets to success. It is the result of preparation, hard work, and learning from failure.
Founder - Clarke Models Inc
What’s your current position & how did you reach here?
Clarke Griffin - I founded Clarke Management, an end to end Fashion Management Agency after working for 5 years in the fashion industry as a model.
What will success look like for you in your work in the next few weeks?
Clarke Griffin - Exceeding expectations of our customers in terms of brand building, while making sure our models love their work.
Which social media platform is working best for your brand at the moment? Why do you think that is?
Clarke Griffin - Instagram works really well because all our clients and models are on Instagram. But it usually depends on the type of project we are working on and the goal we want to achieve.
What have you found to be the most effective marketing tactic/platform, beyond social media?
Clarke Griffin - Making an inclusive action plan following the basics principles Segmenting, Targeting, Positioning.
What are you actively focused on learning about these days and how?
Clarke Griffin - Measuring the effectiveness of strategies and their implementation at all levels.
What is your #1 tip for a new founder?
Clarke Griffin - Don't be afraid to experiment and take risks in whatever work you do.
What is a key metric you’re measuring these days, and why?
Clarke Griffin - Return on Investment, because profitability gives you more flexibility to experiment.