What’s your current position & how did you reach here?

Eric Jackson - I'm the Founder of World Economic Forum. Working for more than a decade in the industry, I realized my passion to do more which made me launch two startups that failed miserably. I finally found success when World Economic Forum grew to 100k+ visitors within a month.

What will success look like for you in your work in the next few weeks?

Eric Jackson - We're doing our first local event for economics next month & I'm really excited as well as nervous for the event.

Which social media platform is working best for your brand at the moment? Why do you think that is?

Eric Jackson - Facebook has always worked for me. It is the fastest, oldest and easiest platform.

What have you found to be the most effective marketing tactic/platform, beyond social media?

Eric Jackson - Flyers and billboards have proved to give us great ROI.

What is your biggest goal or obstacle?

Eric Jackson - Being an economic forum, we often come across extremely difficult situations with big companies. We sometimes do not have the expertise required and need to go head hunting for the right expert.