If you feel comfortable and cool in particular clothes, then that is fashion.

If you feel comfortable and cool in particular clothes, then that is fashion.

Jean Jollet

Director, Jean & John Tshirts

What’s your current position & how did you reach here?

Jean Jollet - I started as a saleswoman at a fashion retail store. Worked hard day & night, did not give up, and now have my own company.

What will success look like for you in your work in the next few weeks?

Jean Jollet - We're launching a complete revamped e-commerce platform soon which is projected to double our growth rate.

Which social media platform is working best for your brand at the moment? Why do you think that is?

Jean Jollet - We use everything - Facebook, Instagram, Pinterest, Youtube. Influencer Marketing has been the best for our brand.

What have you found to be the most effective marketing tactic/platform, beyond social media?

Jean Jollet - Quality of product, if the quality is good, no marketing technique can do you a bigger favour.

If you had the time to add one more project or tactic, what would it be, and why?

Jean Jollet - Affiliate Marketing

What is a key metric you’re measuring these days, and why?

Jean Jollet - We always measure growth. Because once a company stops growing it starts dying.

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