What is great about entrepreneurship is that entrepreneurs create the tangible from the intangible.
Marcus Kane
Founder & CEO - Arc Software
What’s your current position & how did you reach here?
Marcus Kane - I founded Arc Software, an end to end software development company after working for 25 years in the software industry.
What will success look like for you in your work in the next few weeks?
Marcus Kane - Making sure our customer's love our work completely.
Which social media platform is working best for your brand at the moment? Why do you think that is?
Marcus Kane - Instagram works really well because all our clients are on Instagram.
What have you found to be the most effective marketing tactic/platform, beyond social media?
Marcus Kane - Making an inclusive action plan following the basics principles Segmenting, Targeting, Positioning.
What are you actively focused on learning about these days and how?
Marcus Kane - Measuring the effectiveness of strategies and their implementation at all levels.
What is your #1 tip for a new founder?
Marcus Kane - Don't be afraid to experiment and take risks in whatever work you do.
What is a key metric you’re measuring these days, and why?
Marcus Kane - Our key metric is just happiness. Our customer's happiness and employees happiness, because that's the end goal of life, right? To be happy.